Ideas in the spotlight… when innovation becomes everyone’s language.
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The Essence
We give it a chance to be seen.
We start from a real problem.
People are part of the choice.
Critique makes the idea better.
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entrepreneurial ideas took part over two seasons… and grew in front of the public and experts.
Through Mish Mustaheel (“Not Impossible”), we invited citizens from every part of Jordanian society to present their solutions on Roya TV in front of the public and experts, and to develop them in the spotlight.
The goal was not just to present, but to push every idea a step forward: refining it, improving how it is pitched, and opening new doors so it could come closer to reality.
With the audience voting and joining the discussion, the experience became a living space where people followed the ideas, engaged with them and backed what they believed in. Each winner received a prize of 5,000 dinars.
An idea in the spotlight… is closer to becoming reality.
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